Preston Lau

Small and mid-size law firms spend hours on manual conflict checks: high-effort, error-prone work that scales poorly and creates compliance risk under ABA guidelines.

Designed and architected a RAG-based conflict-checking system with ABA-compliant audit trail generation, integrated as a compliance layer on top of legal practice management software. Ran customer discovery across 10 firms before winding down after validating the integration path.

Prioritized evidence over sunk cost. Validated that conflict-checking workflows mirror CRM integration patterns, informing how I evaluate build vs. buy decisions as a founder.

Spiritual and reflective journaling apps often compromise privacy or ship bloated UX. Users want a calm, private space without their inner life becoming ad inventory.

End-to-end product: React Native mobile app (Expo), Next.js web surface, Supabase backend, shadcn/ui components. Privacy-first architecture with lean scope, built to ship, not to pitch.

Shipped to real users at soulscribe.info. Demonstrates full-stack execution from mobile to web with a modern TypeScript stack.

GTM teams across Services spent hours each week assembling account context manually. QBR prep, expansion research, and CRM updates pulled reps away from clients, while meeting notes, news signals, and account data lived in disconnected systems.

Internal AI tooling I built after founding the AI Center of Excellence within GTM. The flagship workflow is an AI-powered expansion opportunity builder on agentic frameworks. The QBR deck builder shown here is one example: LLM orchestration turns client data and templates into draft decks. The broader system uploads enriched account data into Salesforce and Gainsight, surfacing intelligence from meetings, news articles, and external signals so CS and Sales reps can tie insights back to qualified buyers and expansion opportunities.

Adopted by 3K+ employees across all of Services, saving ~5 hours/user/week across the suite. Production workflows replaced manual prep and gave GTM teams a live view of account health tied to revenue motion.

Performance running gear for male runners with larger chests is underserved. Support apparel is marketed almost exclusively to women, leaving a real product gap.

Self-funded apparel brand concept: product design, e-commerce planning, and brand positioning for performance gear that breaks that stigma.

Brand in development. Product design and go-to-market strategy underway; site launch planned.

Building a cash-flow-focused rental portfolio requires disciplined underwriting and tenant operations, not just buying properties, but running them as a business.

Co-own and manage a residential rental property with structured underwriting, tenant relations, accounting, and long-term asset strategy.

100% occupancy since launch while underwriting the next deal. Operator mindset applied outside tech.